AI Visibility Audit: does ChatGPT, Claude or Gemini name you?

The audit is £149, fixed, with no monthly charge. That covers drafting and agreeing 20 buyer questions, asking each one three times on ChatGPT, Claude and Gemini, grading every answer, scoring every page on your site, the written fix list and a 20-minute call to go through it. The AI calls themselves are capped per run, so the price can't creep. If you then want it checked every month, that is the AI Visibility Monitor.

We ask it your buyer questions through its own interface with live web search switched on, three times each, and read the full answer and its source links. An answer is graded "cited" if it links to your site, "named" if it mentions you without a link, and "absent" if neither. Claude and Gemini get the same questions the same way. A cut-off or empty answer is marked as an error, never counted as "absent".

Because AI answers change from one run to the next, and a single answer can flatter you or bury you by luck. Asking three times on each engine gives nine answers per question, which is enough to see a pattern. It is also why your own one-off test on your phone is a poor guide: you see one roll of the dice, worded the way you would word it, not the way a stranger would.

It is a check of how easy each page is for an AI system to read and quote, out of 100. Points come from four areas: structured data (labels that tell machines what the page is), content (enough words, real numbers, headings), FAQs, and the basics like title length, description and a canonical link. Each page gets its score plus the specific gaps, so "41" always comes with the reasons it isn't higher.

You can make the fixes yourself, hand the list to your web person, or have us do them. Most of the list is covered by AI Search Readiness, which sets up the files, labels and indexing the audit usually finds missing. Whatever you choose, the 20 questions are frozen, so a later check measures real change rather than a change in wording.

No, and you should be wary of anyone who says they can. The engines decide what to say, and they change how they decide. What the audit gives you is a fair measurement and a list of what makes you easier to find and quote. Even GigXchange, which runs this kit, saw AI-assistant visits fall between September and October 2026. I tell you what I see, not what sells.

An SEO audit looks at where you rank on Google; this looks at what AI assistants say when asked who to use. They overlap, because AI search tools read the web, but the output is different: here you get the actual answers, graded, with your rivals counted. Google's own guidance on AI features and your website says the same basics apply, which is why the fix list covers both.

Your website address, a list of your services and areas, and three competitors you want compared. We don't need logins to your site, your Google account or any customer data. The questions are generic buyer questions, so nothing private is sent to the AI engines. You get the raw answers and the report as files, and they are yours to keep.